{"id":3266,"date":"2022-05-07T12:17:05","date_gmt":"2022-05-07T12:17:05","guid":{"rendered":"https:\/\/fachmycasofa.com\/premium\/?post_type=courses&#038;p=3266"},"modified":"2023-04-01T00:42:15","modified_gmt":"2023-04-01T00:42:15","slug":"copywriting","status":"publish","type":"courses","link":"https:\/\/fachmycasofa.com\/premium\/courses\/copywriting\/","title":{"rendered":"MAGICAL COPYWRITING MASTERCLASS"},"content":{"rendered":"<p>Harus kita iyakan, bahwa <em>copywriter <\/em>adalah profesi yang sedang diburu oleh banyak perusahaan saat ini, baik yang UMKM, <em>startup, <\/em>maupun korporasi besar. Tak lain dan tak bukan, ya karena ini adalah era digital.<\/p>\n<p>Dan semua <em>brand <\/em>membutuhkan peran seorang <em>copywriter <\/em>untuk membantu <em>brand <\/em>mereka <strong>mendapatkan atensi<\/strong> (karena atensi adalah <em>the new currency) <\/em>dan bisa <strong>bertumbuh dengan pesat di antara persaingan hebat yang terjadi antara banyak <em>brand <\/em>di ranah digital<\/strong>.<\/p>\n<p>Kemampuan <em>copywriting <\/em>walaupun tidak kita gunakan untuk mengerjakan <em>project <\/em>dari klien ataupun untuk kepentingan perusahaan tempat kita bekerja, sejatinya <strong>ilmunya tak pernah usang<\/strong> dan bisa kita manfaatkan untuk bisnis kita sendiri atau apa pun yang membutuhkan sentuan <em>copywriting <\/em>di dalamnya.<\/p>\n<p>Jadi, saat kita mau melegakan diri belajar <em>copywriting, <\/em>sejatinya kita sedang memperoleh dua manfaat besar.<\/p>\n<p>Pertama, menjadi <em>skill <\/em>yang bisa sebagai salah satu kompetensi mencari kerja (dengan gaji yang besar, kalau tak percaya Googling saja dengan kata kunci: gaji <em>copywriter<\/em>) atau juga membuka jasa baik untuk <em>market<\/em> lokal maupun <em>market<\/em> global (tinggal dikuatin saja kemampuan bahasa Inggris kita). Kedua, digunakan dalam bisnis kita sendiri.<\/p>\n<p>Menariknya lagi, ilmu <em>copywriting <\/em>cenderung sekali belajarnya. Saat kita sudah mengetahui fondasinya, ia akan tetap terpakai dalam jangka waktu yang lama. Juga, tidak tergantung dengan <em>software <\/em>atau apa pun.<\/p>\n<p>Percayalah, saat kita sudah menguasai <em>copywriting, <\/em>saat melihat sebuah produk, kita akan secara otomatis terpikir <em>angle <\/em>seperti apa yang akan kita gunakan untuk mempromosikannya. Dan bayangkan, bila kita memiliki produk sendiri atau memiliki rekanan yang memiliki produk berkualitas unggul dan kita lihai dalam hal <em>copywriting. <\/em><\/p>\n<p>Betapa nikmatnya, kan?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Harus kita iyakan, bahwa copywriter adalah profesi yang sedang diburu oleh banyak perusahaan saat ini, baik yang UMKM, startup, maupun korporasi besar. Tak lain dan tak bukan, ya karena ini adalah era digital. Dan semua brand membutuhkan peran seorang copywriter untuk membantu brand mereka mendapatkan atensi (karena atensi adalah the new currency) dan bisa bertumbuh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4292,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"course-category":[29],"course-tag":[],"class_list":["post-3266","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-writing"],"_links":{"self":[{"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/courses\/3266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/media\/4292"}],"wp:attachment":[{"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/course-category?post=3266"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/fachmycasofa.com\/premium\/wp-json\/wp\/v2\/course-tag?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}